Tea That Makes You Smile
One Sip at a Time
*According to Ogilvy’s 2024 Influencer Trends report, “82% of 18-64 year olds want brands to have sonic identity and 75% connect better with a brand that has distinct audio.”
We took that stat and created a captivating, fast-paced video that you are introduced to a delightful array of teas that have the incredible ability to bring a smile to your face. From soothing herbal blends to invigorating green teas and fruity infusions, each cup promises to uplift your spirit and enhance your mood. The video reminds you of the simple pleasures that can brighten your day and bring a smile to your face. It is an invitation to savor the diverse flavors and therapeutic benefits that teas offer, encouraging you to embrace moments of happiness and well-being, one sip at a time.
My Role: Associate Creative Director, Photographer & Producer
Team: Samual Brockhoff - Videographer/Editor, Daniel Arthur Jacobson - AD, Lori Crantford - Writer, Caroline Cox - Senior Digital Strategist, Nikki Brown - Makeup Artist
Deliverables: Campaign strategy, email strategy and creative, ad creative and strategy, photography, videography.
ROI of 37% solely attributed to the Teas that Make You Smile campaign.
This engage-to-win social post resulted in 2,400+ engagements, 74,000 impressions, 1420 paid video views, 103 purchases on Facebook and 104 purchases on Instagram.
