From Rosebud Motel to Your Mug

When Harney & Sons teamed up with Schitt’s Creek to launch their iconic tea collection, we knew it had to be simply the best. Our team brewed up a storm - strategizing, shooting, and mixing footage with classic clips from the show that fans adore. The result? A campaign as irresistible as a trip to Rose Apothecary. Whether it’s Moira declaring, "There’s nothing wrong with treating yourself dear," or David passionately exclaiming, "just to write it off!” - this launch captured the chaotic, heartwarming charm that makes Schitt's Creek so beloved. And yes, we made sure the campaign was as perfectly steeped as Alexis’ “boop” to David. Cheers to tea and laughter!