All Aboard the Harney Express
Tickets please..
This became the launch video of a multi-channel marketing campaign kicking off Harney’s holiday advertising. Photography was used throughout the campaign and further on through the holiday season. The creative was used on Harney’s e-commerce website, in email marketing, paid social campaigns, organic social media, online video and Harney’s blog.
My Role: Associate Creative Director, Photographer & Designer
Team: Samual Brockhoff - Videographer/Editor, Lori Crantford - Writer, Caroline Lee - Digital Strategy Supervisor and Annie Boster - Graphic Designer
Deliverables: Campaign strategy, email strategy and creative, ad creative and strategy, photography, videography.