Above and Beyond for LIFT Academy
Taking a back seat in a DA40 to capture some amazing content.
Join me as we take flight.
Supporting the success and growth of a young flight academy through campaigns recruiting students, maintenance positions and flight instructors for the Indianapolis campus as well as its new location in Myrtle Beach, SC. The campaigns included programmatic digital ads, paid and organic social content, Google Search Ads, contextual targeting, retargeting and traditional channels including out-of-home and terrestrial radio.
In 2023, there was a record number of applications for LIFT Academy. As a result of a 6x increase in conversions compared to the previous media buying agency, the client increased spending by 100% resulting in a 500% increase in applications or more than 1,500 applications per month.
My Role: Associate Creative Director
Team: Alexa Hornak - Account Executive Supervisor, Bailey Priest - Account Executive, Lori Crantford - Writer, Kevin Kelly - VP of Media,
Video Team: Samual Brockhoff - Editor, Brandon Walsh - Videographer/Writer, Nick Kartes - Gaffer, Adam Oppenheim - DP, Joe Sailer - Director of Photography, Lauren Harper - Producer
Deliverables: Campaign strategy, web strategy, paid advertising and brand storytelling.
